Golden rule of forecasting rearticulated: Forecast unto...

Journal of Business Research 2015 / 08 Vol. 68; Iss. 8

Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you

Green, Kesten C., Armstrong, J. Scott, Graefe, Andreas
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Volume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.03.036
Date:
August, 2015
File:
PDF, 177 KB
english, 2015
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