An empirical investigation of social network influence on...

Journal of Direct Data and Digital Marketing Practice 2012 / 7-9 Vol. 14; Iss. 1

An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook

Di Pietro, Loredana, Pantano, Eleonora
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
14
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/dddmp.2012.10
Date:
July, 2012
File:
PDF, 229 KB
english, 2012
Conversion to is in progress
Conversion to is failed