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The competence and constraints of brand building for contract manufacturers
Liu, Feng-Hsu, Liu, Heng-Yih, Lin, Ting-LingVolume:
15
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2008.8
Date:
June, 2008
File:
PDF, 184 KB
english, 2008