Brand management to protect brand equity: A conceptual...

Journal of Brand Management 2010 / 7-8 Vol. 17; Iss. 8

Brand management to protect brand equity: A conceptual model

M'zungu, Simon D M, Merrilees, Bill, Salinas, Gabriela
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Volume:
17
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2010.15
Date:
July, 2010
File:
PDF, 112 KB
english, 2010
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