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The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
Jia, Jayson Shi, Shiv, Baba, Rao, SanjayVolume:
41
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/676600
Date:
August, 2014
File:
PDF, 10.24 MB
english, 2014