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‘Putting the GREAT Back into Britain’ : National Identity, Public-Private Collaboration & Transfers of Brand Equity in 2012's Global Promotional Campaign
Pamment, JamesVolume:
17
Language:
english
Journal:
The British Journal of Politics & International Relations
DOI:
10.1111/1467-856x.12039
Date:
May, 2015
File:
PDF, 199 KB
english, 2015