Letter-case information and the identification of brand...

British Journal of Psychology 2015 / 02 Vol. 106; Iss. 1

Letter-case information and the identification of brand names

Perea, Manuel, Jiménez, María, Talero, Fernanda, López-Cañada, Soraya
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Volume:
106
Language:
english
Journal:
British Journal of Psychology
DOI:
10.1111/bjop.12071
Date:
February, 2015
File:
PDF, 165 KB
english, 2015
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