[ACM Press 20th ACM SIGKDD Conference - New York, NY, USA (2014.08.24-2014.08.27)] Proceedings of 20th ACM SIGKDD Conference on Knowledge Discovery and Data Mining - ADKDD'14 - Multi-Touch Attribution Based Budget Allocation in Online Advertising
Geyik, Sahin Cem, Saxena, Abhishek, Dasdan, AliYear:
2014
Language:
english
DOI:
10.1145/2648584.2648586
File:
PDF, 229 KB
english, 2014