Untangling Searchable and Experiential Quality Responses to...

Untangling Searchable and Experiential Quality Responses to Counterfeits

Qian, Yi, Gong, Qiang, Chen, Yuxin
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Volume:
34
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2014.0867
Date:
July, 2015
File:
PDF, 490 KB
english, 2015
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