Formation of Consumer Price Expectation Based on Package...

The Journal of Marketing Theory and Practice 2010 / 12 Vol. 18; Iss. 1

Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes

Orth, Ulrich R., Campana, Daniela, Malkewitz, Keven
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Volume:
18
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679180102
Date:
December, 2010
File:
PDF, 862 KB
english, 2010
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