The importance of factors influencing product-harm crisis management across different crisis extent levels: A conjoint analysis
Vassilikopoulou, Aikaterini, Lepetsos, Apostolos, Siomkos, George, Chatzipanagiotou, KalliopiVolume:
17
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2008.30
Date:
March, 2009
File:
PDF, 281 KB
english, 2009