![](/img/cover-not-exists.png)
Marketing to Asian Americans: The Impact of Acculturation and Interpersonal Influence on Ethnocentric Consumer Preferences
Taylor, Charles R., Babin, Barry J., Kim, Kyung HoonVolume:
15
Language:
english
Journal:
Journal of Global Academy of Marketing Science
DOI:
10.1080/12297119.2005.9707499
Date:
November, 2005
File:
PDF, 1.89 MB
english, 2005