Strategic Marketing and New Product Development

Journal of Business & Industrial Marketing 1993 / 02 Vol. 8; Iss. 2

Strategic Marketing and New Product Development

Aaby, Nils‐Erik, Discenza, Richard
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Volume:
8
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858629310041357
Date:
February, 1993
File:
PDF, 334 KB
english, 1993
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