The Variety of an Assortment

Marketing Science 1999 / 11 Vol. 18; Iss. 4

The Variety of an Assortment

Hoch, Stephen J., Bradlow, Eric T., Wansink, Brian
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Volume:
18
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.18.4.527
Date:
November, 1999
File:
PDF, 265 KB
english, 1999
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