Is Your Product on the Right Side? The “Location Effect” on...

Journal of Marketing Research 2009 / 12 Vol. 46; Iss. 6

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Deng, Xiaoyan, Kahn, Barbara E
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.6.725
Date:
December, 2009
File:
PDF, 310 KB
english, 2009
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