![](/img/cover-not-exists.png)
Why Store Brand Penetration Varies by Retailer
Dhar, Sanjay K., Hoch, Stephen J.Volume:
16
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.16.3.208
Date:
August, 1997
File:
PDF, 2.05 MB
english, 1997