A Composite Heterogeneous Model of Brand Choice and...

A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

Zufryden, Fred S.
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Volume:
24
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.24.2.121
Date:
October, 1977
File:
PDF, 964 KB
english, 1977
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