Channel Optimization in Complex Marketing Systems

Management Science 1979 / 10 Vol. 25; Iss. 10

Channel Optimization in Complex Marketing Systems

Corstjens, Marcel, Doyle, Peter
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Volume:
25
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.25.10.1014
Date:
October, 1979
File:
PDF, 951 KB
english, 1979
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