Resistance to Persuasion: Inoculation Theory in a Marketing...

Resistance to Persuasion: Inoculation Theory in a Marketing Context

George J. Szybillo and Richard Heslin
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
10
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149387
Date:
November, 1973
File:
PDF, 1.44 MB
english, 1973
Conversion to is in progress
Conversion to is failed