Advertising in France: the advertiser‐advertising agency...

European Journal of Marketing 1976 / 01 Vol. 10; Iss. 1

Advertising in France: the advertiser‐advertising agency relationship

Chevalier, Michel, Catry, Bernard
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Volume:
10
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005037
Date:
January, 1976
File:
PDF, 517 KB
english, 1976
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