Delineating the role of endorser's perceived qualities and...

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Journal of Marketing Communications 2014 / 04

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Tzoumaka, Eugenia, Tsiotsou, Rodoula H., Siomkos, George
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2014.894931
Date:
April, 2014
File:
PDF, 201 KB
english, 2014
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