[ACM Press Proceeding of the 18th ACM conference - Hong...

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[ACM Press Proceeding of the 18th ACM conference - Hong Kong, China (2009.11.02-2009.11.06)] Proceeding of the 18th ACM conference on Information and knowledge management - CIKM '09 - Domain driven data mining to improve promotional campaign ROI and select marketing channels

Piton, Thomas, Blanchard, Julien, Briand, Henri, Guillet, Fabrice
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Year:
2009
Language:
english
DOI:
10.1145/1645953.1646088
File:
PDF, 504 KB
english, 2009
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