![](/img/cover-not-exists.png)
Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
Tan, Soo JiuanVolume:
8
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260210122097
Date:
January, 2002
File:
PDF, 258 KB
english, 2002