Can consumers' scepticism be mitigated by claim objectivity...

Can consumers' scepticism be mitigated by claim objectivity and claim extremity?

Tan, Soo Jiuan
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Volume:
8
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260210122097
Date:
January, 2002
File:
PDF, 258 KB
english, 2002
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