Impact of Competition on Product Decisions: Movie Choices of Exhibitors
Orhun, A. Yeşim, Venkataraman, Sriram, Chintagunta, Pradeep K.Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2015.0909
Date:
July, 2015
File:
PDF, 330 KB
english, 2015