The Marketing of Services: Managing the Intangibles

European Journal of Marketing 1989 / 08 Vol. 23; Iss. 8

The Marketing of Services: Managing the Intangibles

Rushton, Angela M., Carson, David J.
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Volume:
23
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000000582
Date:
August, 1989
File:
PDF, 627 KB
english, 1989
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