Country-of-Origin Effects on Perceived Brand Positioning
Adina, Cristea, Gabriela, Capatina, Roxana-Denisa, StoenescuVolume:
23
Year:
2015
Language:
english
Journal:
Procedia Economics and Finance
DOI:
10.1016/S2212-5671(15)00383-4
File:
PDF, 327 KB
english, 2015