The impact of internal marketing on the perception of...

Journal of Financial Services Marketing 2009 / 3 Vol. 13; Iss. 4

The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case

Opoku, Robert Ankomah, Atuobi-Yiadom, Nana, Chong, Cathryn Serwaah, Abratt, Russell
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Volume:
13
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/fsm.2008.26
Date:
March, 2009
File:
PDF, 150 KB
english, 2009
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