[IEEE 2015 12th International Conference on Service Systems and Service Management (ICSSSM) - Guangzhou, China (2015.6.22-2015.6.24)] 2015 12th International Conference on Service Systems and Service Management (ICSSSM) - Assessing factors in mobile marketing context model adopting TAM, Commitment-Trust Theory, environment and emotional items in facilitating purchasing intention
Wong, Eugene Y.C., Emma Zhou,Year:
2015
Language:
english
DOI:
10.1109/ICSSSM.2015.7170178
File:
PDF, 205 KB
english, 2015