When Should a Retailer Create an Exciting Store...

When Should a Retailer Create an Exciting Store Environment?

Kaltcheva, Velitchka D., Weitz, Barton A.
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Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.2006.70.1.107
Date:
January, 2006
File:
PDF, 119 KB
english, 2006
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