Long-Term Manufacturer-Supplier Relationships: Do They Pay...

Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?

Manohar U. Kalwani and Narakesari Narayandas
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Volume:
59
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252010
Date:
April, 1995
File:
PDF, 2.47 MB
english, 1995
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