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Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
Lee, Taejun (David), Sung, Yongjun, Choi, Sejung MarinaVolume:
30
Year:
2011
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/ija-30-3-479-507
File:
PDF, 196 KB
english, 2011