[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 1995 World Marketing Congress || The Quest for the Dependent Variable to Measure Marketing Information System Success: An Empirical Investigation
Grant, K., Walker, I.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-17311-5_29
File:
PDF, 1.69 MB
english, 2015