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The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Desai, Kalpesh Kaushik, Keller, Kevin LaneVolume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.66.1.73.18450
Date:
January, 2002
File:
PDF, 183 KB
english, 2002