An Exploratory Study of the Effect of Sex Role Stereotyping...

An Exploratory Study of the Effect of Sex Role Stereotyping on Attitudes Toward Magazine Advertisements

Kilbourne, W. E.
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Volume:
14
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207038601400407
Date:
December, 1986
File:
PDF, 392 KB
english, 1986
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