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Journal of Retailing and Consumer Services 2015 / 8

Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J.
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Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2015.08.006
Date:
August, 2015
File:
PDF, 576 KB
english, 2015
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