What makes us click “like” on Facebook? Examining...

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What makes us click “like” on Facebook? Examining psychological, technological, and motivational factors on virtual endorsement

Lee, Shu-Yueh, Hansen, Sara Steffes, Lee, Jin Kyun
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Language:
english
Journal:
Computer Communications
DOI:
10.1016/j.comcom.2015.08.002
Date:
August, 2015
File:
PDF, 882 KB
english, 2015
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