Key account planning: benefits, barriers and best practice

Journal of Strategic Marketing 2007 / 5 Vol. 15; Iss. 2

Key account planning: benefits, barriers and best practice

Ryals, Lynette, Rogers, Beth
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Volume:
15
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540701320894
Date:
May, 2007
File:
PDF, 264 KB
english, 2007
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