The influence of life satisfaction on nostalgic advertising...

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Journal of Marketing Communications 2015 / 08

The influence of life satisfaction on nostalgic advertising and attitude toward a brand

Ju, Ilyoung, Jun, Jong Woo, Dodoo, Naa Amponsah, Morris, Jon
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2015.1051093
Date:
August, 2015
File:
PDF, 368 KB
english, 2015
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