To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context?
Russo, Ivan, Confente, Ilenia, Gligor, David M., Autry, Chad W.Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.07.002
Date:
August, 2015
File:
PDF, 1.68 MB
english, 2015