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The ASSESSOR Pre-Test Market Evaluation System
Urban, Glen L., Katz, Gerald M., Hatch, Thomas E., Silk, Alvin J.Volume:
13
Language:
english
Journal:
Interfaces
DOI:
10.1287/inte.13.6.38
Date:
December, 1983
File:
PDF, 1.45 MB
english, 1983