Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers
Schuiling, Isabelle, Kapferer, Jean-NoëlVolume:
12
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.12.4.97.53217
Date:
December, 2004
File:
PDF, 76 KB
english, 2004