The Goal-Gradient Hypothesis Resurrected: Purchase...

Journal of Marketing Research 2006 / 02 Vol. 43; Iss. 1

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Kivetz, Ran, Urminsky, Oleg, Zheng, Yuhuang
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Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.1.39
Date:
February, 2006
File:
PDF, 242 KB
english, 2006
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