Warm Glow or Cold, Hard Cash? Social Identity Effects on...

Journal of Marketing Research 2011 / 10 Vol. 48; Iss. 5

Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation Versus Discount Promotions

Winterich, Karen Page, Barone, Michael J
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.5.855
Date:
October, 2011
File:
PDF, 474 KB
english, 2011
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