Controllable Factors of New Product Success: A...

Controllable Factors of New Product Success: A Cross-National Comparison

Calantone, Roger J., Schmidt, Jeffrey B., Song, X. Michael
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Volume:
15
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.15.4.341
Date:
November, 1996
File:
PDF, 657 KB
english, 1996
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