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How media factors affect audience responses to brand...

How media factors affect audience responses to brand placement

van Reijmersdal, Eva, Smit, Edith, Neijens, Peter
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Volume:
29
Year:
2010
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/S0265048710201154
File:
PDF, 161 KB
english, 2010
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