Are third-party green–brown ratings believed?: The role of...

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Journal of Business Research 2015 / 7

Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern

Kwon, Wi-Suk, Englis, Basil, Mann, Manveer
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.07.008
Date:
July, 2015
File:
PDF, 408 KB
english, 2015
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