A Theory of Forward Buying, Merchandising, and Trade Deals

Marketing Science 1996 / 02 Vol. 15; Iss. 1

A Theory of Forward Buying, Merchandising, and Trade Deals

Lal, Rajiv, Little, John D. C., Villas-Boas, J. Miguel
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Volume:
15
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.15.1.21
Date:
February, 1996
File:
PDF, 1.39 MB
english, 1996
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