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Asymmetric Reference Price Effects and Dynamic Pricing Policies
Kopalle, Praveen K., Rao, Ambar G., Assunção, João L.Volume:
15
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.15.1.60
Date:
February, 1996
File:
PDF, 2.00 MB
english, 1996