Selection of Product Line Qualities and Prices to Signal...

Management Science 1994 / 07 Vol. 40; Iss. 7

Selection of Product Line Qualities and Prices to Signal Competitive Advantage

Balachander, Subramanian, Srinivasan, Kannan
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Volume:
40
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.40.7.824
Date:
July, 1994
File:
PDF, 1.55 MB
english, 1994
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