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Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin, Berthon, Pierre, Hughes, Mine Üçok, Berthon, Jean-PaulLanguage:
english
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2015.06.002
Date:
August, 2015
File:
PDF, 429 KB
english, 2015